On rare occasions, customers inform us that their LED Strips are not sticking properly to their surfaces and the reason is often because the strips have been incorrectly peeled back. Upon receiving a supposedly faulty LED strip, we're met with the realization that the sticky tape has been removed entirely!
On the underside of every LED Strip is a sticky tape, which naturally allows the strip to be applied to a chosen surface. This is covered by a thin layer of brown-coloured paper, which can be tricky to peel if not careful. Picking gradually at the paper, you should be able to see it separate from the translucent gel, which is what we want to see. If you notice the gel coming away from the strip itself, stop what you're doing and patiently try to free the paper from it with something capable such as a Stanley blade, if your nails are not an option.
Also be sure prior to installing that your surface area is properly cleaned, using something like a microfibre cloth to remove all signs of dust and other debris, which would otherwise reduce the efficiency of the sticky tape.
Please take care and have patience when preparing your LED Strip, as the tiniest of details can often make the biggest difference.